Publications- Titles Link to Full Articles
Emotional Responses to Service Learning: An Exploratory Study
H. Richard Priesmeyer, Ph.D., Suzanne D. Mudge, Ph.D., & Stephanie G. Ward, Ph.D.
This article is currently under review.
ABSTRACT:
This study measured the emotional responses of students to common service learning
activities. Two hypotheses focused on (1) expected changes in the mean emotion scores and (2)
expected differences in individual responses. Results showed significant increases in Surprise,
Anxiety and Distress and individual differences in Contempt, Disgust and Fear. The findings
suggest that educational institutions have a responsibility to adequately prepare students for
service learning experiences. There is also a need to accommodate the different sensitivities
students have when service learning is required.
The Economics of Emotions: How to Value Emotional Utility
H. Richard Priesmeyer, Ph.D.
ASBBS E Journal (Best Paper Award)
ABSTRACT
This paper describes a method for determining the value of the emotional component in a product
or service. Specifically, it describes a validated means for measuring emotions, a means for
computing changes in emotions associated with exposure to a product, and a method for
estimating the dollar value of those emotional responses. The paper provides a means of
measuring emotional utility and the foundation for a new line of inquiry into the economics of
emotions. The product design and marketing implications associated with identifying emotional
responses to a product to maximize its emotional utility are discussed.
Using Measures of Emotions to Improve Work climate, Decision-Making, and Product Utility
H. Richard Priesmeyer, Ph.D.
Suzanne D. Mudge, Ph.D., LPC, NCC
Marketing & Management Journal
ABSTRACT
Individual emotions can be measured and interactive patterns of emotions can be interpreted to provide insights about the emotional state of individuals. This article describes the merger of two disparate methodologies, one which provides the means for measuring emotions and another which provides for analysis of the complex patterns of emotions to produce meaningful interpretations. Traditionally, measures of emotions have been used in clinical settings for therapeutic purposes. In this paper we explore the use of measures of emotions for business purposes. Specifically we provide examples of how information about an individual’s emotions can be used to improve organizational climate, improve decision-making, and improve product design.
Emotional Components Of Unethical Decisions: An Exploratory Study
H. Richard Priesmeyer
Journal of College Teaching and Learning
ABSTRACT
The role of emotions in decision-making has been explored by others and has revealed that both “immediate emotions”, those present at the time of the decision, and “expected emotions”, those expected to result from a decision, effect which alternative will be chosen (Lowenstein, 2001). The significance of emotions in behavior decisions has also been estimated as it relates to product and service choice (Morris, 2002). This research employs a mixed-method design to understand the role emotions play in making decisions regarding ethical behavior. The research applies a validated technique for measuring human emotions to determine whether there is an emotional reaction to the mere consideration of unethical behavior and which emotions, if any, respond to the thought of unethical behavior.
Stoic and Emotional Perspectives in Decision-Making
H. Richard Priesmeyer, Ph.D.
Academy of Business Research Journal
ABSTRACT
This article describes an exploratory study that applies a technique for measuring emotional reactions and an analytic model that reveals the influence those emotions have on a decision. The model allows the level of emotional influence to be varied so that a Stoic perspective can be modeled and then modified by increasing levels of emotional influence. The results reveal how individual preferences change as emotions play a greater role in a decision. The research offers new insight on the influence of emotions in decision-making and suggests a pedagogical exercise that promotes classroom discussion of this important issue.
H. Richard Priesmeyer, Ph.D., Suzanne D. Mudge, Ph.D., & Stephanie G. Ward, Ph.D.
This article is currently under review.
ABSTRACT:
This study measured the emotional responses of students to common service learning
activities. Two hypotheses focused on (1) expected changes in the mean emotion scores and (2)
expected differences in individual responses. Results showed significant increases in Surprise,
Anxiety and Distress and individual differences in Contempt, Disgust and Fear. The findings
suggest that educational institutions have a responsibility to adequately prepare students for
service learning experiences. There is also a need to accommodate the different sensitivities
students have when service learning is required.
The Economics of Emotions: How to Value Emotional Utility
H. Richard Priesmeyer, Ph.D.
ASBBS E Journal (Best Paper Award)
ABSTRACT
This paper describes a method for determining the value of the emotional component in a product
or service. Specifically, it describes a validated means for measuring emotions, a means for
computing changes in emotions associated with exposure to a product, and a method for
estimating the dollar value of those emotional responses. The paper provides a means of
measuring emotional utility and the foundation for a new line of inquiry into the economics of
emotions. The product design and marketing implications associated with identifying emotional
responses to a product to maximize its emotional utility are discussed.
Using Measures of Emotions to Improve Work climate, Decision-Making, and Product Utility
H. Richard Priesmeyer, Ph.D.
Suzanne D. Mudge, Ph.D., LPC, NCC
Marketing & Management Journal
ABSTRACT
Individual emotions can be measured and interactive patterns of emotions can be interpreted to provide insights about the emotional state of individuals. This article describes the merger of two disparate methodologies, one which provides the means for measuring emotions and another which provides for analysis of the complex patterns of emotions to produce meaningful interpretations. Traditionally, measures of emotions have been used in clinical settings for therapeutic purposes. In this paper we explore the use of measures of emotions for business purposes. Specifically we provide examples of how information about an individual’s emotions can be used to improve organizational climate, improve decision-making, and improve product design.
Emotional Components Of Unethical Decisions: An Exploratory Study
H. Richard Priesmeyer
Journal of College Teaching and Learning
ABSTRACT
The role of emotions in decision-making has been explored by others and has revealed that both “immediate emotions”, those present at the time of the decision, and “expected emotions”, those expected to result from a decision, effect which alternative will be chosen (Lowenstein, 2001). The significance of emotions in behavior decisions has also been estimated as it relates to product and service choice (Morris, 2002). This research employs a mixed-method design to understand the role emotions play in making decisions regarding ethical behavior. The research applies a validated technique for measuring human emotions to determine whether there is an emotional reaction to the mere consideration of unethical behavior and which emotions, if any, respond to the thought of unethical behavior.
Stoic and Emotional Perspectives in Decision-Making
H. Richard Priesmeyer, Ph.D.
Academy of Business Research Journal
ABSTRACT
This article describes an exploratory study that applies a technique for measuring emotional reactions and an analytic model that reveals the influence those emotions have on a decision. The model allows the level of emotional influence to be varied so that a Stoic perspective can be modeled and then modified by increasing levels of emotional influence. The results reveal how individual preferences change as emotions play a greater role in a decision. The research offers new insight on the influence of emotions in decision-making and suggests a pedagogical exercise that promotes classroom discussion of this important issue.
Dissertations (Validation Studies)
Validation of the Emogram Anger Scale and the State-Trait Anger Expression Inventory-2 (STAXI-2): A correlational study
Mudge, Suzanne D. St. Mary's University of San Antonio, ProQuest, UMI Dissertations Publishing, 2003. 3118277.
Abstract (summary)
While recent progress in the field of emotion theory indicates a desire to embrace a dynamic systems perspective, the field of assessment appears stuck in a seventeenth-century Newtonian model of linearity. Emotion literature identifies a need to employ assessment instruments grounded in nonlinear science when measuring unstable phenomena. An examination of assessment literature reveals a shortage of valid anger assessment instruments designed to enhance the researcher's ability to study, understand, and explain the dynamical, nonstationary behavior of nonlinear phenomena. The absence of such instruments impedes progress in assessment.
In this study the author utilized a pretest-posttest design with 100 undergraduate and graduate students from three universities in San Antonio, Texas to evaluate the concurrent validity of the anger construct within Emogram, an emotion assessment instrument grounded in nonlinear science, as derived from its correlation with the State-Trait Anger Expression Inventory-2 (STAXI-2). A total of three experimental conditions were employed in the research design: subjects' recollections of anger provoking experiences, subjects' exposure to an anger provoking video, and subjects' experiences of natural changes occurring over time. Collected data were analyzed in two phases: analyses of all data collectively and analyses computed for each of the three experimental conditions.
Significant positive correlations (p < 0.01) were observed for the eight hypotheses used to examine the relationships between the Emogram Anger Scale and the STAXI-2 State Anger Scale and Subscales. Results of this study provide support for a more longitudinal, emergent perspective on emotions. Recommendations for future research include examining emotions as systems, expanding the population studied, and designing research to explore emotional interactions and changes.
Validation of the Emogram Shame Scale and the Personal Feelings Questionnaire: A correlational study
McGinnis, Lisa Dawn. St. Mary's University (Texas), ProQuest, UMI Dissertations Publishing, 2008. 3311362.
Abstract (summary)
Emogram is a computer-assisted assessment that utilizes facial images of 11 emotions to assess and report changes in a subject's emotional state. Shame, defined as an acutely painful, psycholobiological basic emotional condition, is one of the emotions assessed by Emogram. Previous attempts to assess shame lack validity and reliability due to the intensity of the emotion, the difficulty subjects have in verbalizing shame, and the complexity of defining the emotion. The current research utilized 60 college students in a quasi-experimental correlational study between the Emogram Shame Scale and the Personal Feelings Questionnaire-2. Pretest and posttest scores were assessed following either: (1) a recall of a shameful event or, (2) the unmanipulated passage of time. Significant correlations were found between the Emogram Shame Scale and the PFQ-2 Shame Scale r (60) = .282, p < .05 and between the change in the Emogram Shame Scale and the PFQ-2 Guilt Scale over the shame recall treatment r(60) = .379, p < .05. Preliminary results indicated construct validity of the Emogram for low intensity levels of shame, but possible construct issues in differentiating between shame and guilt.
Mudge, Suzanne D. St. Mary's University of San Antonio, ProQuest, UMI Dissertations Publishing, 2003. 3118277.
Abstract (summary)
While recent progress in the field of emotion theory indicates a desire to embrace a dynamic systems perspective, the field of assessment appears stuck in a seventeenth-century Newtonian model of linearity. Emotion literature identifies a need to employ assessment instruments grounded in nonlinear science when measuring unstable phenomena. An examination of assessment literature reveals a shortage of valid anger assessment instruments designed to enhance the researcher's ability to study, understand, and explain the dynamical, nonstationary behavior of nonlinear phenomena. The absence of such instruments impedes progress in assessment.
In this study the author utilized a pretest-posttest design with 100 undergraduate and graduate students from three universities in San Antonio, Texas to evaluate the concurrent validity of the anger construct within Emogram, an emotion assessment instrument grounded in nonlinear science, as derived from its correlation with the State-Trait Anger Expression Inventory-2 (STAXI-2). A total of three experimental conditions were employed in the research design: subjects' recollections of anger provoking experiences, subjects' exposure to an anger provoking video, and subjects' experiences of natural changes occurring over time. Collected data were analyzed in two phases: analyses of all data collectively and analyses computed for each of the three experimental conditions.
Significant positive correlations (p < 0.01) were observed for the eight hypotheses used to examine the relationships between the Emogram Anger Scale and the STAXI-2 State Anger Scale and Subscales. Results of this study provide support for a more longitudinal, emergent perspective on emotions. Recommendations for future research include examining emotions as systems, expanding the population studied, and designing research to explore emotional interactions and changes.
Validation of the Emogram Shame Scale and the Personal Feelings Questionnaire: A correlational study
McGinnis, Lisa Dawn. St. Mary's University (Texas), ProQuest, UMI Dissertations Publishing, 2008. 3311362.
Abstract (summary)
Emogram is a computer-assisted assessment that utilizes facial images of 11 emotions to assess and report changes in a subject's emotional state. Shame, defined as an acutely painful, psycholobiological basic emotional condition, is one of the emotions assessed by Emogram. Previous attempts to assess shame lack validity and reliability due to the intensity of the emotion, the difficulty subjects have in verbalizing shame, and the complexity of defining the emotion. The current research utilized 60 college students in a quasi-experimental correlational study between the Emogram Shame Scale and the Personal Feelings Questionnaire-2. Pretest and posttest scores were assessed following either: (1) a recall of a shameful event or, (2) the unmanipulated passage of time. Significant correlations were found between the Emogram Shame Scale and the PFQ-2 Shame Scale r (60) = .282, p < .05 and between the change in the Emogram Shame Scale and the PFQ-2 Guilt Scale over the shame recall treatment r(60) = .379, p < .05. Preliminary results indicated construct validity of the Emogram for low intensity levels of shame, but possible construct issues in differentiating between shame and guilt.